ENTREPRENEURS RISE AND CARE “SHARING FROM US FOR THEM”

10 August 2021

Jakarta, August 4, 2021 – The Indonesia  Technology Innovation Foundation (INOTEK) together with PT HM Sampoerna Tbk. (Sampoerna) together with 47 assisted MSMEs carried out the ENTREPRENEURS RISE AND CARE activities. This activity, which take place on August 2-4, 2021, invites nurture MSMEs to produce and distribute products to health workers and the surrounding community.

ENTREPRENEURS RISE AND CARE with the theme “Sharing from Us for Them” distributed 250 food packages, masks, and hand sanitizers to health workers at Harum Sisma Medika Hospital and Persahabatan Hospital, funeral service officers at the Rorotan Covid TPU, and COVID-19 sufferers who are carrying out self-isolation in the area around Pengadegan, Jatirawasari and West Jatinegara.

This activity is part of the series of Build Back National Economy Better (BBNEB) programs from INOTEK and Sampoerna which are aimed at supporting entrepreneurs and MSMEs as the pillars of the nation’s economy is now affected by the COVID-19 pandemic. The BBNEB program is designed to support the economic recovery of the community by assisting MSMEs to adapt amid limited business movements due to the prevailing social restrictions.

In its implementation, INOTEK and Sampoerna collaborate with several strategic partners, including the DKI Jakarta Provincial Government’s Public Housing and Settlement Area Agency (DPRKP), and includes 9 Rusunawa under 4 UPRS management. BBNEB has assisted more than 500 MSMEs with a focus on product commercialization to improve welfare and standard of living for SMEs.

Ivi Anggraeni as Executive Director of the INOTEK Foundation said, “We hope that this small step can help provide additional positive energy for the frontline Covid-19 in going beyond the struggle to restore the country as well as empowering MSME entrepreneurs to encourage the creation of National Economic Recovery”.

Sampoerna’s representative Welly Wiryanto, Regional Engagement & Sustainability Coordinator said, “This BBNEB program is a tangible manifestation of our commitment to contribute to the national economic recovery, through our umbrella social responsibility program Sampoerna untuk Indonesia.”

Head of UPRS II Marunda, Mr. Ageng Darmintono expressed his support for this activity which encourages the rise of MSMEs and also cares about encouraging Indonesian health fighters.

Assistance to MSMEs through the BBNEB program will be carried out until December 2021 with several series of training activities, the MSME Festival #BangkitWirausaha, and various MSME commercialization activities as well as support for selling MSME products through Instagram inotek.market.

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