Jakarta, 19 November 2023 – Inovasi dan Digitalisasi Entrepreneur untuk Akselerasi Lanjutan (IDEAL), the peak event of the MSME Program for Indonesia was held. This program has accelerated +1,000 MSMEs in the DKI Jakarta and Banten Regions, transforming business  to digital.

10 selected MSMEs have pitched their business in front of the judges, to become the 3 selected MSMEs. The 3 selected MSMEs will then be assisted intensively to develop product quality and business capacity. This event was held in collaboration with INOTEK, Sampoerna Entrepreneurship Training Center (SETC), and the National Research and Innovation Agency (BRIN).

In this event a talk show was held entitled “Innovation and Digitalization Towards Industry 4.0” with speakers from the Minister of Tourism and Creative Economy of the Republic of Indonesia, Mr. Sandiaga S. Uno, Head of the Research and Innovation Agency (BRIN), Mr. Laksana Tri Handoko, Deputy Secretary for Entrepreneurship, Mr. Bastian, and Industrial Development Functional Officer, Mr. Gunawan who emphasized the important role of innovation and technology, especially digitalization, for MSMEs to win global competition.